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The Independent Student Newspaper of Northern Kentucky University.

The Northerner

The Independent Student Newspaper of Northern Kentucky University.

The Northerner

The Independent Student Newspaper of Northern Kentucky University.

The Northerner

How Pokemon Go shapes the future of augmented reality

How Pokemon Go shapes the future of augmented reality

Dylan Tierney, Contributor August 29, 2016

The culmination of several factors helped make Pokemon Go the virtual phenomenon it has become. As a brand, Pokemon is steeped in millennial nostalgia while simultaneously  appealing to a younger demographic....

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