Jordan Parker looks like your everyday run-of-the-mill, hard-working student. And on one hand, he is.

Parker is a junior criminal justice major with a minor in Pre-law and English and is very active on Northern Kentucky University’s campus. But, on the other hand, he is the president of an organization on campus that has just recently became a Limited Liability Corporation and is a business he hopes will one day “change the world.”

Climb Time Entertainment, Parker’s organization, started from humble beginnings as a student organization at NKU in the Fall of 2012. The group was founded by Isaiah “I$e” Morgan, a junior business management major, whose motto in life is to “bring life to the education he takes in.”

The organization was originally formed with the idea of helping students to become more creative and to use their talents in a way that would let them get a snapshot of what it would be like to be an actual recording artist.

Over time however, Climb Time has become about more than just being a recording artist. The group’s on-campus side of the organization have begun to actively promote any and all events on campus.

According to Parker, Climb Time is a way to fulfill one’s hopes and dreams in whatever creative outlet they can.

“C-L-I-M-B, it’s about constantly living to improve mind and body,” Parker said. “It’s all about empowering students and empowering people. Letting them know that the power is now, any second now we can change our future and the direction that we are headed in.”

Climb Time is working on establishing two reality shows that, upon completion, will air on Norse Media’s cable channel. The team is also working on partnering with President Mearns on an endowment that is focused on helping first generation college students that are in pursuit of their college degree.

“We’re always looking for ways to get people involved,” Parker said. “This is a school for dreamers. There’s a lot of people on this campus and we’ve got a lot of dreamers on this campus. We’ve got a lot of talent and creativity here. We’re always looking for new avenues to reinvent ourselves and bring people in to this business.”

When Parker first came to NKU, he worked at the informational desk. He attributes his time management skills and established relationships on campus to that job because of the people skills he had to utilize to figure out how different people communicated in different ways.

Parker was originally a political science major aspiring to be an attorney, but when he was choosing that career path it was more about the money, not the happiness.

According to Parker, he enjoyed learning about civil rights and having that background knowledge. “Coming from a humble background, you get to see how the system views those who go into it,” Parker said. “People are prejudged and those concepts go into society and it dictates how society views us.”

Parker’s inspiration and motivation is being able to love what he does. He wants other people to be able to enjoy what they do and follow their heart, too.

“Growing up, it seems like you can do anything you want,” Parker said. “Then you get to a certain age and it’s like ‘no, you can’t do that, you’ve got to go get a job.’ I just want to do what I please, what gives me joy and brings light to my life.”

According to Parker, people in society are too often placed under informal social control and he wants to help break those bonds both mentally and physically.

One of Climb Time’s hip-hop song lyrics agrees with that ideal and reads, “I ain’t down with this modern day slavery.”

Through this process, Parker’s parents have been supportive in him pursuing an alternative route and taking a leadership role but still emphasize the importance of going to school and getting an education.

“College teaches you so much but it doesn’t really empower you,” Parker said. “So many people are wandering around just doing things, like why? That’s the biggest thing. I want to help people and be an inspiration to find their why and help them do what they love. Do what you love, man.”

According to I$e, people forget Parker is a hip-hop artist when they are around him because of his professional behavior.

“They hear him talk, see him in a meeting and then they hear him singing and their like ‘Oh, he can rap,’” I$e said.

There was no one better to take the position as president within the organization and business, according to I$e.

“The hunger, the focus, the skills, the knowledge..” I$e said. “He takes it in, he learns. He doesn’t think he knows it all. Whatever task he’s given he can accomplish it. He’ll make it happen inside or outside of Climb Time.”

Parker has big goals for his future. He’s learned a lot about himself and how to develop into a better person in the leadership position I$e has given him, Parker said.

“I don’t want people to go to school and feel like that’s the end all be all,” Parker said. “You have to have love for what you want to do… I want to be an asset to the world.”

There are big changes in store for Climb Time Entertainment as a business and organization. The team has built up a new message and model that they hope will move them further in the business world.

“Climb Time is my end goal,” Parker said. “It will go global. We want to be revolutionaries.”